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CARFAX Privacy Policy At CARFAX, we are committed to protecting your privacy. We use the information we collect to process orders and to provide a more useful and personalized experience on our site. Please read on for more details about our privacy policy.
What information do we collect? How do we use it?
For each CARFAX Vehicle History Report you request, you will also enter the Vehicle Identification Number (VIN). This is the unique 17-character identification number that is used to search our database for information about the vehicle's history. We also track user traffic patterns to uncover ways in which we can improve the site and make it easier to use. We do not track what individual users read, but rather how many customers look at each page. We also, of course, actively collect vehicle information from state and federal authorities and others in order to provide the CARFAX service. We do not seek any personally identifiable information -- such as the name, address or phone number of a vehicle owner -- in conjunction with this collection effort. If any such information is provided in conjunction with the vehicle information, CARFAX does not sell, trade, rent or otherwise transfer that information to anyone. CARFAX may use dealer-reported information from the CARFAX Hot Listings Inventory Manager as part of a vehicle's permanent history. CARFAX may include this dealer-reported information in the CARFAX database, and present this information on CARFAX Vehicle History Reports offered to consumers and dealers. How does CARFAX protect customer information? What about Cookies? CARFAX also uses a reputable third party to collect and accumulate other anonymous data that helps us understand and analyze the Internet experience of our visitors. For example, we accumulate visitor data relating to referring domains, the type of browsers used, operating system software (e.g. Windows 95 vs. 98), screen resolutions, color capabilities, plug-ins, and JavaScript enablement. We also record number of visits, paths taken and time spent on sites and pages. This information may be stored in a cookie on your computer's hard drive. However, none of this information is personally identifiable and we only share this information in the aggregate, reflecting overall Web site or Internet usage trends.
Will CARFAX disclose the information it collects to outside parties? We may share non-personal, non-individual statistical or demographic information in aggregate form with our marketing partners, advertisers, or other third-parties for research purposes. We never share information about specific individuals or customers with any third party. Please note, the carfaxonline.com web site may contain links to other web sites. CARFAX is not responsible for the privacy practices or the content of these Web sites.
How does CARFAX allow customers to update or change the information
it collects? Your consent |